SuperBowl Brussels is a fast-casual healthy bowl chain with five locations across the city — Schuman, Louise, Trône, Place Royale, and Midi. Each bowl is built fresh and fully customisable: customers choose their own base, proteins, toppings, and dressings. The brand targets Brussels working professionals who want a proper lunch without sacrificing time or nutrition.
The mission is simple: make it easy to eat well at lunch. No freezer packs, no heat-lamp queues, no compromise. SuperBowl was built for the office worker who has 45 minutes and wants something real — fast, nutritious, and actually satisfying. The pre-order model means lunch is waiting when you arrive, with zero wait in Brussels' notorious midday rush.
Beyond the bowl, SuperBowl has cultivated a lunchtime culture through the SuperShot mechanic — customers who share an Instagram Story tagging @superbowl_bxl earn a free espresso or herbal tea at the counter. It's a small gesture that has turned a daily routine into a social habit, building a loyal community of regulars across all five locations.
“We built SuperBowl to answer one question: why is it still so hard to eat well at lunch in Brussels? We wanted fast, fresh, and real — no freezer packs, no shortcuts.”
— The SuperBowl Team
Three ready-to-pitch story hooks for journalists, bloggers, and content creators.
Why Schuman professionals are ditching sandwiches — and what a salad bowl chain says about how Brussels is eating in 2024.
How Brussels companies are subsidizing healthy lunches at €3–5 per employee per visit — and why HR teams are treating food as a retention tool.
How a free coffee is turning lunchtime into a social moment — SuperBowl's Instagram mechanic that built a community of regulars across five locations.
High-resolution photos and logo files available on request at bonjour@super-bowl.be
Press contacts who want the practical product story can go straight to the team ordering page, or return to the homepage for the broader brand overview.